Tuesday, October 13, 2009

Designing Dream Machines

This film gives an in depth look into the entire design process from start to finish. Though surely exhausting, the design process appears to be full of variety. From market research, concept sketching, client meetings, modelling. These designers probably don't get bored too often.


The film shows how it is important to be a team player. One of the key concepts regarding this is communication. Being a collaborative process, the designer needs to not only come up with solutions but also convey them. Strong communication skills are needed not just within a design team but also when addressing clientele, target market, investers, manufacturers... etc. Each discussion requires a different vernacular, a different tone and what not. I find this aspect of design very interesting because it necessitates that you know how to play the game , talk the talk and other kind of Jedi-mindtrick type stuff. Any designer hoping to lead a team would have to be competent in such sociopathic skills, and yet level headed enough to keep a team under them.

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