The Kelley video told us to make human-centered design, now the Norman video tells us how to do that.
The model Norman gives us is not an attempt to illustrate how human cognition, feelings and decision-making actually work, so people wanting more of an understanding of the psychology behind product interaction would have to look elsewhere. But I think the model is very useful in giving a starting point for thinking about the psychological human factors of a given product's design.
The model can be used as a framework for thinking about all kinds of human reactions to products and objects in general. From the predominantly visceral attraction to order and unity, probably consistent throughout mankind, to the various cultural tastes, the reflective level, and all the highly subjective experiences such as nostalgia and the like.
By chance I actually bought Norman's book at the beginning of first semester when I needed something to help me get through long commutes. Although I can't remember that much It's pretty interesting here and there. The video distils it WAY down so it pales in comparison to the book.
Anyway I think the important thing to take from Norman, like in the 'human-centered design' video is that there are so many facets of the human condition (such as the breadth-first/ depth-first thinking) that designers can exploit and utilise in making products that sell. I can't remember for sure but I think there was an example in his book about a clothing store that used disorder (nonsensical section layout) and loud music to cause a slight level of anxiety in the customer. So when the shop assistant comes up and 'saves' them from the disorder the customer become submissive, in-dept and grateful to the shop assistant and thus more likely to buy clothes. Marketing companies know all these things and I think designers should too. It does sound kind of psychopathic, manipulative, and unethical, but hey.
http://www.youtube.com/watch?v=RlQEoJaLQRA
No comments:
Post a Comment