Ross Lovegrove's designs are all about organic form and growth patterns. He also sees in nature a resourcefulness, 'fat-free', and constant self-refinement, and he uses these ideas to frame his work. Some of his designs are really quiet beautiful and sure designers should look to nature for inspiration. Our aesthetic sense is very responsive to nature, and is probably founded on nature. And, like he says, nature has solved a lot of design problems that we might do well to learn from when trying to improve efficiency, and sustainability. I remember a series on TV that was all about how nature 'invented it first', so his idea is nothing new there.
What I'm not sure about is his criticisms of other styles such as blobbism. I don't know what elevates his aesthetic over other 'funky' styles, except maybe his advocacy of resourcefulness, but he can't seriously maintain that he sticks to 'fat-free' design. If his designs truly are as practical and resourceful as he suggests than why aren't they selling all over the place? because they're damn pretty enough to. I think he's just trying too hard to justify his way of doing things.
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